David Tufte is Primera’s Chief Strategy Officer (CSO). Since joining the firm more than 30 years ago, he has had the opportunity to wear plenty of hats; something he’s been happy to do because he’s passionate about the way we do business. “Primera understands that exceptional solutions and superb customer service are not merely a marketing pitch or dependent upon a select set of our leaders,” he explains. “We work extremely hard at developing our people, plans, processes, and tools in an integrated approach and making these investments a priority.” As CSO, David is an integral member of Primera’s executive management team, champions the development and refinement of our short and long-term strategic planning efforts, and serves as an internal consultant. Additionally, he continues to oversee the implementation and effectiveness of Primera’s Quality Management System.
David studied electrical engineering at the University of North Dakota and spent the initial years of his career in various electrical engineering positions at large international firms before settling in at Primera more than 30 years ago. Initially tasked with starting our electrical engineering group, he has spent his career here managing and growing Primera’s electrical engineering services while progressing through roles in project management, operations, business consulting and quality management. He previously served as Chief Operating Officer, a role he stepped away from to help build Primera’s consulting practice. Even as CSO, he continues to apply his business acumen in support of our consulting clients.
Despite his many responsibilities, David makes sure to find time to enjoy the city in which he lives and works. “Chicago weather permitting, there’s nothing I enjoy more than running or cycling along our beautiful lakefront and taking advantage of all of the fantastic parks and forest preserves,” he explains.