When most people hear “user experience,” they think of sleek websites or intuitive apps. But user experience (UX) is so much more. It’s about designing systems, processes, and tools around the people who use them every day. In consulting, this mindset can transform projects from functional to truly impactful.

In this article, Primera Consultant, Debbie Logsdon, explores how UX can enhance requirements gathering, streamline workflows, and improve adoption across industries like utilities, transportation, and buildings. Debbie highlights the risks of poor UX, shares practical design principles, and shows how consulting teams can offer UX as a service to deliver solutions designed to work for people. Read the full article here.