Primera’s employees made a splash in the frigid waters of Lake Michigan last Sunday, March 3rd, but for good reason. For the third year in a row, the Primera Penguins participated in the 19th annual Polar Plunge benefiting Special Olympics Chicago.
Primera’s team joined our friends at ComEd and their partners for the annual event. The ComEd Coolers collectively raised more than $260,000 to support the work of athletes of Special Olympics Chicago. In total, about 4,500 people plunged into the 32-degree waters of Lake Michigan with real feel temperatures in the single-digits.
“When we signed on to support ComEd’s team three years ago, we had a handful of people on our team,” explains Matt Dvorak, Vice President of Marketing and team captain for the Primera Penguins. “This year, we had a team of 30 people invested in this opportunity to give back. We raised almost $5,000 for Special Olympics Chicago! I can’t wait to see what next year brings,” he continues.
Held at North Avenue Beach in Chicago, this year’s Plunge raised millions of dollars for Special Olympics Chicago. The money is used to fund events and activities year-round for the organization’s 7,500 athletes.
Making Time to Make a Difference 
