Primera is pleased to announce that our Marketing + Communications team was honored with a 2020 Marketing Communications Award (MCA) from the Society for Marketing Professional Services (SMPS) at yesterday’s virtual Build Business annual conference. The MCA program is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries. The Primera Marketing team was recognized with the Award of Excellence in the brochure category for our “Power of Partnership” custom-brochure created for one of the country’s largest utilities.
The title “The Power of Partnership” plays off of the utility’s tagline. The brochure was taken from concept to completion, all in-house, for a single client. Our message reinforced Primera’s commitment to this key client and our evolution to support their needs. Beyond a tailored service offering, the piece showcased our shared values and a combined passion for supporting organizations in our community. The brochure offered an introduction that helped set the stage for Primera’s selection as an Engineer of Choice for our client for another three years.
Upon completion, our team was able to further capitalize on this piece by reconfiguring the messaging for a national utility audience. We removed client-specific language, replaced client projects with National utility work, and have allowed it to serve as an introduction to our Utility service offering for clients across the US. The efforts put forth by Primera’s Marketing team continues to benefit the company’s business development efforts as it has since been shared with electric and gas utilities in Texas, St. Louis, Washington DC, Delaware, Baltimore, and Philadelphia. Primera is proud of this achievement and would like to congratulate the other honorees recognized during the conference, click here to see the complete list.
SMPS is the only marketing organization dedicated to providing education, team building and networking opportunities for developing business opportunities in the AEC industry. SMPS represents a dynamic network of 7,000 professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. As the business world and built environment continue to evolve, SMPS and its members will be steadfast in staying ahead of the curve. And continuing to transform the way A/E/C firms do business.