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Data Quality 101: 6 Characteristics that Yield Useful Output
Data Quality 101: 6 Characteristics that Yield Useful Output

As our world technologically advances, more and more data is being collected, stored, and used. Data is powerful. It’s the foundation of all information. Harnessing the power of data helps to improve our quality of life, create targeted messages, predict trends, improve business processes, and much more.

However, to do any of this well, your data quality should be inspected and maintained. Click here to read more about what one needs to ask BEFORE gathering data that will ensure what is collected is of the highest quality.

Data Quality 101: 6 Characteristics that Yield Useful Output

Author Loray Melton (pictured above) believes that data management and quality control is vital to the health - and therefore growth - of any business. High quality data allows for better decision making across organizations, more prosperous marketing campaigns, and improved customer relationships.