Data Quality 101: 6 Characteristics that Yield Useful Output

October 19, 2022

As our world technologically advances, more and more data is being collected, stored, and used. Data is powerful. It’s the foundation of all information. Harnessing the power of data helps to improve our quality of life, create targeted messages, predict trends, improve business processes, and much more.

However, to do any of this well, your data quality should be inspected and maintained. Click here to read more about what one needs to ask BEFORE gathering data that will ensure what is collected is of the highest quality.

Data Quality 101: 6 Characteristics that Yield Useful Output

About the Author

Loray Melton

Loray Melton is an Associate Business Consultant in Primera’s Consulting division and co-Chair of the firm’s DEI Committee. As an experienced research assistant with a background in applied statistics and data analysis, Loray is a key member of Primera’s data and analytics team. She helps develop performance metrics for executive reporting, assists with automating work processes, and improving data quality and governance. She is skilled in mathematics, data analysis and visualization, and Power BI. She has a master’s degree in applied statistics from Loyola University Chicago.